I used to feel like my voice didn’t matter.

Professor LaTanya White

Professor LaTanya White

Growth Mindset Coach and Business Development Expert

 

Professor LaTanya White is a growth mindset business coach for multicultural women and minority entrepreneurs.

Professor White has been featured in several media outlets including Ask.com, Essence Magazine, Florida A&M University magazine, Forbes.com and SiriusXM Radio.

Want to connect with Professor White? Find a time that works for you and plug yourself on to her calendar!

 

Up until my mid-30s, I used to feel like no one cared about what I had to say so I always kept my feelings and my thoughts to myself.

I would allow myself to stay in uncomfortable situations because I didn’t have the courage to stand up for myself. A lot of this was due in large part to the identity crisis I didn’t know I was going through.

I didn’t know who I was and I didn’t know who I belonged to.

There was even a time that I got so nervous in an interview that the company representative that was interviewing me had to leave to go find a brown paper bag so that I didn’t pass out when I began to hyperventilate. #tragic

Thankfully, I did find my voice along the way. Safe spaces like The Early Bird Club of Toastmasters International, a life coach that I encountered while traveling to Bali Indonesia to participdate in the inaugural cohort for The Change School (formerly Change Ventures), and the birth of my daughter were major life events that helped me change that narrative. 

Since then, I have been featured in countless media outlets- some of the featured below.

My next big speaking engagement will be on the TEDxTallahassee stage in November 2019 and- by the grace of God- the oral defense of my dissertation on Black entrepreneurship as a form of social justice activism in July 2020.

How did I go from hyperventilating in an interview to being invited to speak on a TEDx stage? With the resources I am sharing below!

Use them to find your voice, share your idea, and change the world.

We’re waiting for you with an open heart and open arms!

Are you ready?? #letsgo

Follow this itinerary to share your voice and ideas with the world...

Orators Part 1: Design-Thinking At A Glance

What is the background of the problem or issue that you will be talking about? Why is it important for anyone other than yourself to know about? Why should we care?

Toastmasters International has several tips on what successful speeches look and sound like- and one of them being passion. Paint a picture for the audience about why you are passionate about this topic.

 

Orators Part 2: Connect Them To Your Solution

Duh, right!??

The catch here is that you are designing a solution to the problem you painted the picture of and the design is for the people facing the problem- NOT for you! This isn’t about showing off how creative or intelligent you are- this is about expressing how compassionate you are.

Chris Anderson, the head of TED, has an award-winning book called TED Talks: The Official TED Guide to Public Speaking, where he encourages speakers to share ideas that can help solve problems for the people that face them.

How do you know your ideas are what your audience actually wants? Use IDEO.org’s Field Guide to Human-Centered Design to nail this down. Once you’ve gotten that hammered down, take a look at what Anderson recommends as the secrets to great public speaking– and sharing your idea with the world. 

 

 

Step 4: Chart Your Path

With more than 20 years’ experience in business development, customer relationship management, integrated marketing communications and strategic pricing, I have found that the shortest distance between an idea and executing the idea is Business Model Canvas. The 20-minute video below translates the Business Model Generation concept so you can build your own in the creation of your Business Operations and Training Manual (BOTM). Think of this as “starting from the bottom…” You know the rest! Lol! 

 

A finished BOM is a document file that incorporates your brand identity (color scheme, fonts and logo if available) and is the detailed, written version of your business model canvas.

Using design principles and free software like Canva, Easely, or Spark by Adobe, create an internal training document that does the following:

1) Documents your business’ commitment to building products and offering services that address the needs your customers have through Empathetic Business Design;

2) Paints the vision of the impact the business/organization will make based on your Brand Script;

3) Tells the story about the people you serve according to your Perfect Prospect Profile; and

4) Outlines in specific detail the way each aspect of the business should operate given your Business Model Generation

You can even format it like a magazine and upload to Issuu when you are ready to bring on your first volunteers, interns, and employees!

Make sure that the cover page of your organization’s training manual is so visually enticing that someone wants to open it up and read it lol. While protecting the brand identity, it should be entertaining, inspiring and educational. Everything that you have done up until now (if you have incorporated these resources) should make this easy to do.  

Step 5: It's Time For Take-Off

In preparing for take-off, your final hurdle will be a voice-over video pitch (think of it as an infomercial) based on Guy Kawaski’s The Art of the Start. Use this Pitch Deck Template to pitch the business idea that you are developing.

The visual elements and slides should be on-brand, with a color scheme and font that is consistent with the brand identity you previously created.

It should be no longer than 5 minutes in length and should end with a strong call to action. Make sure that your call to action is consistent with everything in the pitch that leads up to the call to action. For instance, if your Problem, Value Proposition, Underlying Magic, etc. slides are speaking mostly to your future customers, then your call to action to should speak to them and not potential investors. The direct call to action from your StoryBrand should fit seamlessly in this pitch.

Create an account on Loom.com to create a voice-over for your video pitch. You will want to do 2-3 run throughs to ensure that you master the technology and get your timing perfected, however, this should not require any editing of the final video. 

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