I don’t believe in business plans anymore.

Professor LaTanya White

Professor LaTanya White

Growth Mindset Coach and Business Development Expert


Prof. LaTanya White is a growth mindset business coach for multicultural women entrepreneurs.  She helps them navigate through their confusion, fear, and insecurity to a place of clarity, confidence, and competence on their journey to Becoming FEARLESS- her proprietary (and wholistic) business development process.

 Prof. White has been featured in several media outlets including Ask.com, Essence Magazine, Florida A&M University magazine, Forbes.com and SiriusXM Radio.

…and I haven’t believed in them since I traveled to Bali Indonesia to participate in the inaugural cohort for The Change School (formerly Change Ventures) in 2013. Change Ventures was a social entrepreneurship accelerator program that challenged the participants to go from idea to market in 30 days.

I write about one of the most impactful experiences of my life, one that truly oriented to me to what I feel is my life’s purpose, as a participant in that very first cohort in my first book, Becoming FEARLESS. The long and short of it is, anyone can easily accomplish this…with just a little bit of retraining.

As an advocate for Black and ethnic minority entrepreneurship, there are so many assumptions about what we think it types to launch and grow a viable business idea- assumptions that the White majority just don’t operate under.

Waiting to start your business until after you write a business plan is one of them!

Let’s face it: if you think your business idea has the possibility to change the way we move through the world and improve the quality of life for people around the world, can the world really afford to wait until you think your idea is perfect enough to ‘put it out there’? If that is the case, then you must be really comfortable with the idea of putting your purpose on hold as well. #jussayin


Enough of me lecturing though :).

What you will find below are my go-to resources (in priority order) for launching and growing almost any business idea you have in 30 days or less.

Check out these resources to get started on your journey...the right way!

Step 1: Select Your Destination

Every business has a story. Sharing yours in the best place to start if you want to develop meaningful connections with your perfect prospects. Use these resources to build yours with Donald Miller’s Story Brand concept. 

Step 2: Chart Your Path

There is always more than one way to skin a cat and more than one path to travel. With more than 20 years’ experience in business development, customer relationship management, integrated marketing communications and strategic pricing, I have found that the shortest distance between an idea and executing the idea is Business Model Canvas. This 20-minute translation of the concept of Business Model Generation should help you build your own canvas in no time.


Step 3: Prepare for the Long Haul

When you are ready for a long-haul flight, where I lead you through deep dives on your core identity, your brand identity and your journey to Becoming FEARLESS, consider the Becoming FEARLESS Mastermind!

Learn more about how to create a business that helps you thrive during my (mostly) daily Facebook live posts!

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